What is Digital Marketing?

Digital marketing is a marketing methodology to help promote a business on many digital platforms. The basic core area of ​​ is reaching our target audience based on their demographics, behaviors and interests to generate brand awareness, traffic and leads.

The  strategy makes use of digital tools for promoting your business and it is a great way for explore to your business in the Worldwide or other words, we, can say Electronic marketing is a method to promote your business globally.

Why is digital marketing important?

Lets you reach a wider audience here through traditional approaches, and target prospects who are most likely to buy your product or service. In addition, it is generally more expensive than traditional advertising, and enables you to measure success on a daily basis and as it sees fit.

What is the role of digital marketing for a company or Business?

Digital marketing plans and marketing strategies are being planned for various companies. It is helping to build  strategies for companies. This helps to initiative  plans and marketing strategies for businesses. Marketing strategies help businesses to promote their brands in the digital space. It involves in every filed of businesses. Although traditional markets are available in print advertising, phone communications, or physical marketing, this marketing can be done electronically and online. This means brands are more likely to reach customers, including email, video, social media, and search engines. At this stage, digital business is important for your business and brand awareness. Digital content and marketing are so common that customers are now expecting and trusting as a way to learn about brands. Long story short, to compete as a business owner, you need to adapt to some aspects.

Scope of Digital Marketing in Pakistan

The future of digitze marketing in Pakistan is at an ever-increasing rate in the future. This  industry statistics suggest that the demand for this marketing professionals is increasing in the years to come and the training is at the top. With automation in  technologies and strategies use in Pakistan, currently offering a wide range is increasing in Pakistan, especially in of career opportunities for these specialists. The demand has increase is rapidly for  marketing implementation in many industries in the Pakistan.

Top Digital Marketing Agencies/ companies  in Pakistan

• Plan Z
• ScaleMill 
• SUF Digital 
•  Social Snipper
• Webbee Inc. 
• rankistan
• SEO Biz World
• VirrgoTech
• SeventhP 
• PNC Solutions
•  Limecom 
•  Rezaid 
• Systemeez 

Types of Digital Marketing

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
• Sponsored Content

Digital Marketing Strategy

The strategies for businesses are very effective and they can help businesses to grow.  The best marketing strategy for a business that can increase the potential of their brands. This strategies are very effective in marketing a brand. This makes it very important for a business to make use of marketing strategies for their business. This helps to attract clients and increase sales.

Defining Marketing Goals

This strategy helps companies to drive plans and marketing strategies for their brands. This strategy helps companies to gain customers and potential clients. This strategy also creates brands and build loyalty for the brands.

The benefits / Advantages of Digital Marketing

• The main benefit of is that it can reach the target audience in a cost effective way. Another  benefit includes increasing brand loyalty and driving online sales.
• Global Outreach – A website that allows you to explore the global market and trade globally for just a small investment.
• A well-designed and accurate target  campaign at low prices can reach the right customers at a much lower cost than traditional marketing methods.
• By engaging with social media in the open and carefully managing it, you can build customer loyalty and create a reputation for being easy-going.
• Social Currency – allows you to create engaged campaigns using content marketing strategies. This content (images, videos, articles) can receive social currency – from user to user and is going viral.
• Better Conversion Rates – If you have a website, your customers are only a few short years away from making a purchase. Unlike other media, which requires people to wake up and make phone calls, or go to a store, can be confrontational and immediate.
• In addition, all aspects of  have the potential to drive more sales.

The disadvantages of Digital Marketing

Some of the pitfalls and challenges of this marketing that you should be aware of include:

• Skills & Training – You will need to ensure that your staff has the right outing and expertise to successfully operate. Tools, platforms, and trends change rapidly and it is important that you stay up to date.
• Time Usage – Improving online advertising campaigns and creating marketing content can take a long time. Measuring your results is essential to ensuring a return-on-investment.
• High competition – When you reach a global audience with , you are also against global competition. This can be a challenge for online users, aiming to stand out against competitors and focus on many messages.
• Complaints and Feedback – Any negative feedback or criticism of your brand can be seen for your audience. Performing effective customer service online through social media and reviewing websites can be challenging. Failure to respond to negative comments or tactics can damage your brand reputation.
• Security and Privacy Issues – There are many legal considerations about collecting and using customer data for  purposes. Be sure to comply with the rules regarding privacy and data protection.

Digital Marketing Tools / Platform

includes various tools and applications used in the digital space. This is done to make a  plan for the businesses. These tools include:

What are the tools used in digital marketing?

Top Digital Marketing Tools in 2021

Customer Relationship Management (CRM) Tools

1. HubSpot CRM
2. Zoho CRM
3. Zendesk
4. Pipedrive

Online Advertising Tools for Digital Marketing

5. AdStage
6. HubSpot Ads Tracking Software
7. Perfect Audience
8. Google Keyword Planner
9. AdRoll
10. WordStream

Social Media Tools

11. Iconosquare
12. Buffer
13. Hootsuite
14. BuzzSumo
15. HubSpot Social Inbox

Search Engine Optimization (SEO) Tools

16. Ryte
17. Ahrefs

Free Digital Marketing tools 2021

18. SEMrush
19. Moz
20. Keywords Everywhere Chrome Extension
21. HubSpot Content Strategy Tool

Content Creation and Design Tools

22. Adobe Spark
23. Venngage
24. Piktochart
25. Canva
26. Recordit
27. Kap
28. Adobe Color CC

Video Marketing Tools

29. Wistia
30. Vidyard
31. Vimeo
32. Loom

Event Marketing Tools

33. Eventbrite
34. Facebook Events
35. AddEvent

Lead Capture and Conversion Tools

36. HubSpot’s Free Marketing Tools
37. HubSpot’s Free Pop-up Forms Tool
38. Typeform
39. OptinMonster
40. Sumo
41. Convertflow

Lead Generation Tools

42. Unbounce
43. Leadpages
44. Instapage
45. HubSpot’s Landing Page Builder

Website Optimization and CRO Tools

46. Hotjar
47. Optimizely
48. Lucky Orange
49. Google Optimize
50. Clicky

Lead Nurturing and Email Marketing Tools

51. HubSpot’s Email Marketing Software
52. Constant Contact
53. Campaign Monitor
54. MailChimp
55. AWeber
56. ActiveCampaign

Marketing Automation Tools

57. HubSpot Marketing Automation
58. Drip
59. Marketo
60. Omnisend

Data Reporting and Analytics Tools

61. Digital Marketing Tuner
62. Google Analytics
63. Google Search Console
64. Databox
65. RavenTools

Digital Asset Management Tools

66. Dropbox
67. Google Drive
68. Box
69. Shift
70. Brandfolder

Team Communication and Collaboration Tools Digital Marketing 

71. Slack
72. Join.Me
73. Zoom
74. Skype

Project Management Tools of Digital Marketing 

75. Trello
76. HubSpot Projects
77. Asana
78. Airtable
79. Wrike

Latest Digital Marketing trends

• ActiveCollab
• BuzzStream
• Wyng
• Google Ads
• Optmyzr
• Google Keyword Planner
• Grammarly
• FunnelDash
• Buffer
• BrightLocal
• Shopify

Summary and Conclusion

Marketing is one of the most exciting of all business. Marketing is the heart of every successful business. It is constantly changing at every level and everywhere, in response to the explosion of information, the breadth of technology and the aggressiveness of the  competition. Digital marketing tools will help you in your marketing efforts to promote your business.